Space Eat & Dance
From iconic club to seaside dining experience. A strategy that blends cuisine, musical direction and sunset vibes — all tied to a globally iconic brand rooted in Ibiza.
Who called?
Space — a pioneering and iconic brand in the history of dance music — as they prepared to open a fine dining restaurant on the sunset strip of San Antonio, Ibiza.
What did they want?
To build a new marketing strategy for a completely different product: a high-end restaurant, infused with the unmistakable Ibicenco spirit of the sunset.
What did we think?
That the legacy of Space and its deep-rooted connection to the authentic Ibiza (especially the sunset) was a major asset. But we also knew it needed to be positioned as the only fine dining restaurant with sunset views.
What did we do?
We led a brand workshop to redefine its identity and audience, developed the music programming and crafted a style guide for both communication and design. We also built targeted paid campaigns to drive table reservations. On top of that, we designed the full music schedule and handled artist bookings — becoming the musical curators for one of the most legendary and awarded brands in global club culture.
Results
1 DJ
3 hours of music
2 distinct moods
Services
Music Curation
Booking
