OFFBCN Festival
OFFBCN is reborn as the epicenter of electronic culture in Barcelona.
A new identity, a new narrative, and a 360º strategy to take the festival to the next level.
Who called?
Elements 4 Dance — a production company with over 20 years of experience, responsible for organizing more than 150 events in iconic venues and producing over 40 large-scale festivals.
What did they want?
A full rebranding of OFF, a festival that has welcomed around 40,000 attendees annually since 2014 at Barcelona’s Parc del Fòrum. After 10 years, they wanted to relaunch the brand and position it as a benchmark for electronic music festivals linked to Barcelona, while also becoming a cultural driver for the city’s scene. The rebranding also needed to connect with another of their projects: three industrial warehouses dedicated to the creation, rehearsal, and promotion of electronic music and the arts.
What did we think?
That the key was to reframe the concept of an electronic music festival as a cultural happening — where dance and celebration are core human expressions, and technology becomes a tool to elevate the experience.
What did we do?
We began by reshaping the brand’s narrative — redefining its mission, vision, and core values. Working alongside Dutch agency Boest, we developed a new brand identity and storytelling strategy, linking the festival to its broader cultural initiatives in Barcelona. From there, we designed the full marketing and communication plan for the 2025 edition — and took charge of its execution and follow-up.
Results
Doubling of attendance and revenue.
3x reach on social media.
Doubling Instagram followers.
High conversion from social media campaigns.
Clipping with 30+ media appearances.
Services
Branding & storytelling
Marketing & Comms
Press
Social Media
AV Creation
Design
