Delirium Music Festival

From a local festival to a traveling phenomenon: We implemented a bold new visual identity and content strategy to strengthen the brand, revamped the marketing plan, and tripled social media reach and ticket sales.

Who called?

Delirium is the leading electronic music festival in the province of Girona.

What did they want?

To give the company a new direction. After three years tied to the venue Mas Sorrer (Costa Brava) during July and August, in 2023 they decided to become an itinerant festival, seeking out the best spots in the province and aiming at new audiences.
They were looking for a new brand identity and a refreshed communication approach.

What did we think?

As their outsourced marketing and communication department, we believed Delirium needed a strong and distinctive personality—one that stood apart from its competitors and resonated with its target audience through a renewed visual identity and updated channels.

What did we do?

A new brand identity was created (in collaboration with Supperstudio), and a strategic plan for 2023 was defined, expanding communication channels, redesigning the sales funnel, and introducing a new creative and artistic direction.
We provided a renewed graphic, audiovisual, and photographic identity, building a new narrative and communication tone.
Press relations were also integrated into the Delirium engine.