Brunch Electronik (Ibiza)

Who called?

Brunch Electronik — a nomadic, open-air festival that takes place in iconic locations across cities worldwide.

What did they want?

A local communication strategy for an international brand making its debut in Ibiza. While Brunch has its own in-house marketing team, they needed an Ibiza specialist to break through in a highly competitive market with a unique cultural identity.

What did we think?

That the key was to engage the local community — by activating Ibiza’s core media outlets and designing a PR strategy that could mobilize both residents and off-island visitors. Locals are essential for any event’s success on the island.

What did we do?

We ran campaigns with local media, secured interviews and promo sessions, coordinated efforts between the venue and the brand’s marketing team, and managed a wide network of PR agents and personal promoters — mobilizing nearly a thousand people per event.