A*Desk @ Mira Festival
Express campaigns and specialised PR to drive ticket sales and optimise digital ads for a highly niche audience: arty and experimental.
Who called?
A-Desk (Independent Institute for Contemporary Art and Criticism) as an associate promoter of MIRA Festival.
What did they want?
They needed to boost ticket sales for the concert within a short time frame.
What did we think?
Given the highly specific niche and limited timing, we needed a solution that could deliver fast results and accurately target the right audience.
What did we do?
We approached it from two angles: a fast-track specialised press campaign and a targeted paid campaign on Instagram.
Results
Services
Press
Ads
